3. BÀI TẠP CHÍ - TRÍCH SÁCH: Recent submissions
Now showing items 111-115 of 137
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Policy and planning of tourism product development in Thailand : a proposed model
(Routledge, 2006)This paper describes the growth rate of tourism industry in Thailand, one of the countries in the Asia-Pacific region that successfully became the top foreign currency earner compared to other industrial sectors in 2002. ... -
Destination brand positions of a competitive set of near-home destinations
(Elsevier, 2009)Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors ... -
Destination management : consensus for competitiveness
(2010)Destination management plays a crucial role in marketing, proper organization of tourist visits and fulfilment and exceeding of the visitors' expectations. Understanding the concept and models of destination management ... -
DMO model as a step forward in the quality of the management of Istrian tourist destination
(2010)The tourist sector is one of the fastest growing economic sectors in the world, but also the one where there is the greatest competition. In present times of globalization, liberalization and deregulation, tourist subjects ...
