21. Travel - Tourism: Tài liệu gửi gần đây

Đang hiển thị mục 46-50 trong tổng 222

    • Strategic management in tourism 

      Moutinho, Luiz (edit) (CABI, 2000)
      This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and ...

    • Travel marketing, tourism economics and the airline product : an introduction to theory and practice 

      Camilleri, Mark Anthony (Springer, 2018)
      This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological ...

    • Destination marketing : an international perspectives 

      Kozak, Metin (editor); Kozak, Nazmi (editor) (Routledge, 2016)
      This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used ...

    • Destination marketing : an integrated marketing communication approach 

      Pike, Steven (Elsevier, 2008)
      Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing ...

    • Resort destinations : evolution, management and development 

      Prideaux, Bruce (Elsevier, 2009)
      Using original case studies based on the author's own research, this book uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean. * Discusses the ...