Duyệt 21. Travel - Tourism theo Chủ đề "Strategic management"

Đang hiển thị mục 1-2 trong tổng 2

    • Strategic management for travel and tourism 

      Evans, Nigel; Campbell, David; Stonehouse, George (Butterworth-Heinemann, 2003)
      This book is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the travel and tourism student.

    • Strategic management in tourism 

      Moutinho, Luiz (edit) (CABI, 2000)
      This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and ...