Browsing 21. Travel - Tourism by Subject "Strategic management"
Now showing items 1-2 of 2
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Strategic management for travel and tourism
(Butterworth-Heinemann, 2003)This book is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the travel and tourism student. -
Strategic management in tourism
(CABI, 2000)This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and ...