03. Business - Economics - Investments
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The World in 2050: How to Think About the Future
(Bloomsbury Publishing PLC, 2023)A bold and illuminating vision of the future, from one of Europe’s foremost speakers on global trends in economics, business and society. What will the world look like in 2050? How will complex forces of change—demography, ... -
Starting an Online Business All-in-One For Dummies
(For Dummies, 2020)The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive ... -
Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business (2nd Edition)
(Wiley, 2024)A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version ... -
B2B Professional Sales: Theory, Process, Application, Tools
(Independently published, 2016-10-10)The B2B Professional Sales textbook by JP Amlin is a comprehensive arsenal of tools to improve the skills of novice as well as experienced salespeople and sales managers alike. These tools are all nicely forged around a ... -
International Business: The Challenges of Globalization
(Pearson, 2024)