Managing services

dc.contributor.author	Nankervis, Alan (editor)
dc.date.issued	2005
dc.identifier.isbn	978-0-511-12942-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/3640
dc.description.abstract	This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.
dc.format	xiv, 362 p. : ill.
dc.language.iso	en
dc.publisher	Cambridge University Press
dc.subject	Management
dc.subject	Service industries
dc.title	Managing services
dc.type	Book