LEVERAGING ICT FOR PRODUCT INNOVATION: INSIGHTS FROM SOUTHEAST ASIAN COUNTRIES
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
Intellectual Economics
Abstract
Firms are increasingly adapting their operations, strategies, and business models to meet market challenges and strengthen their competitive advantage. The adop-tion of information and communication technology (ICT) is growing in popularity as it helps firms optimize processes and ensure business continuity in an increasingly dynamic and volatile business environment. Hence, this study explores the impact of information
and communication technology (ICT) adoption on product innovation of Southeast Asian firms, focusing on the moderating role of research and development (R&D).
Description
Keywords
Website and social media usage, Electronic payment, Electronic exporting, R&D, Product innovation, Southeast Asia