| dc.description.abstract | This study establishes an expert-driven evaluation system to assess the sustainable tourism
development of drama-related intangible cultural heritage in China. Utilizing the Saaty 1–9 scale
and hierarchical analysis method, 52 experts determined indicator weights and current devel
opment levels. Four dimensions are evaluated: humanistic value, project quality, tourism
development, and sustainability. Results reveal humanistic value as most vital at 41.70 % weight.
Secondary factors are project quality (29.89 %), tourism development (20.87 %), and sustain
ability (7.54 %). Aesthetic value, dissemination degree, and location conditions proved to the
crucial tourism indicators. The ideological value of drama is paramount, alongside visibility and
climate factors. The evaluation demonstrated strong preservation of humanistic value but de
ficiencies in tourism development, especially regarding infrastructure. Key recommendations
include balancing preservation, dissemination, and innovation; emphasizing ideological value,
visibility, and climate suitability; maintaining humanistic diversity; and improving site infra
structure. Further testing of evaluation indicators across periods is warranted alongside exam
ining green revitalization potential. This assessment, guided by experts, offers a thorough
framework for the sustainable development and preservation of the precious intangible heritage
embodied in Chinese drama. | vi |
