| dc.description.abstract | This study aims to investigate the determinants that contribute to the sustainable development of
creative tourism, a transformative shift from traditional cultural tourism which possess high
economic potential. Grounded in stakeholder theory, a qualitative approach was employed to
explore the perspectives of 23 existing suppliers of creative tourism in the Greater Bay Area,
China, through semi-structured, in-depth interviews with key management in exiting business,
this study uncovers determinants for the development of creative tourism. The findings shed light
on the significance of fostering creative synergies and their implications for sustainable growth in
the industry. While a positive attitude from suppliers is crucial, this study emphasizes the
importance of mutual understanding of creativity to generate momentum, integration of local
culture and regional knowledge, and the development of creative products. Moreover, removing
barriers faced by suppliers such as a lack of financial support, insufficient government policies
and regulations, and inadequate infrastructure is imperative for sustainable development. This
research significantly contributes to the existing body of knowledge by providing an overview of
the current research status on suppliers’ perspectives towards creative tourism. It offers valuable
directions for future scholarly inquiry in this field. Moreover, the research offers valuable insights
that can assist policymakers and destination planners in developing efficient policies and sus
tainable planning approaches. | vi |
