Core and supplemental elements of hospitality in the sharing economy: Insights from semantic and tonal cues in Airbnb property listings
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Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
Advances in peer-to-peer sharing, made popular by platforms like Airbnb, have altered previous conceptuali
zations of the lodging hospitality product. This study performs semantic and tonal analyses on a large-scale
dataset collected from Airbnb. Our results support a concept of lodging hospitality that comprises core prod
ucts and services, supplemental customer care, and a third factor we term ‘host sharing.’ Furthermore, the study
offers insight into the topics and rhetorical tactics currently defining lodging hospitality marketing on the Airbnb
platform. These findings can be used to provide guidance for Airbnb hosts to provide suitable information in their
listings
Description
Tourism Management 87 (2021) 104377
Keywords
Social media,Airbnb,Text mining,Core/supplementary,Hospitality,Sharing economy