Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection

dc.contributor.author	Kini, Archana Nayak
dc.contributor.author	Savitha, Basri
dc.contributor.author	Hawaldar, Iqbal Thonse
dc.date.accessioned	2024-08-30T10:23:56Z
dc.date.available	2024-08-30T10:23:56Z
dc.date.issued	2024
dc.identifier.issn	2199-8531
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/15708
dc.description.tableofcontents	Journal of Open Innovation: Technology, Market, and Complexity, Vol. 10, 2024; P. 1-9 https://doi.org/10.1016/j.joitmc.2024.100240	vi
dc.language.iso	en	vi
dc.publisher	Elsevier	vi
dc.subject	Self-concept	vi
dc.subject	FinTech	vi
dc.subject	Self-brand connection	vi
dc.subject	Relationship quality	vi
dc.subject	Customer engagement behavior	vi
dc.subject	Loyalty	vi
dc.title	Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection	vi
dc.type	Article	vi