Brand loyalty in FinTech services: The role of self-concept, customer engagement behavior and self-brand connection

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Author:  Kini, Archana Nayak; Savitha, Basri; Hawaldar, Iqbal Thonse
Date:  2024
Publisher:  Elsevier
Subject:   Self-concept; FinTech; Self-brand connection; Relationship quality; Customer engagement behavior; Loyalty 
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  • Filename: 2024. Brand loyalty in FinTech services_The role of self-concept, customer engagement behavior and self-brand connection.pdf
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