Bringing the past to life: Co-creating tourism experiences in historic house tourist attractions
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Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
This ethnographic study concentrates on the co-creation of experiential value between the tourist and tour guide
in a single historic tourism site; Huntingdon Castle, Ireland. Built upon the principles of service dominant logic,
the research explores how storytelling acts as an engagement platform and value enhancing strategic resource. In
doing so, it impels the value co-creation journey and shapes the tourist’s experience. Observation is coupled with
qualitative interviews to capture the dual perspective of both guides and tourists. Findings exhibit the co-creation
process through the performance of stories; how and when people derive pleasure (value); the influencing as
pects of the environment or place; and guide/tourist perspectives on how they feel and think during the expe
rience. The research contributes by taking a practical operational view of how co-creation occurs. It goes beyond
the guide’s perspective and exhibits the importance of co-creation of lived experience in the story enhanced
tourism experience framework
Description
Tourism Management 94 (2023) 104656
Keywords
Storytelling,Ethnographic study,Story enhanced tourism experience