Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study

dc.contributor.author	Suh, Eunju
dc.contributor.author	J. West, Joseph
dc.date.accessioned	2024-06-05T06:52:13Z
dc.date.available	2024-06-05T06:52:13Z
dc.date.issued	2010
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/15305
dc.description	International Journal of Hospitality Management 29 (2010) 570–575	vi
dc.description.abstract	Considering the growing presence of non-gaming amenities in a mature casino market such as the Las Vegas Strip, this study examined the indirect contribution of showroom entertainment to casinooperated restaurant business volumes. Using the internal data of a Las Vegas hotel casino, this research found a statistically significant and positive relationship between daily showroom headcounts and food and beverage revenues. For each additional show attendee, daily food and beverage revenue increased $6.96. This finding suggests that casino executives should consider leveraging show traffic with additional revenue-enhancing venues such as restaurants.	vi
dc.language.iso	en	vi
dc.publisher	Elservier	vi
dc.subject	Entertainment,Casino marketing,Casino management,Restaurant management,Operations analysis	vi
dc.title	Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study	vi
dc.type	Article	vi