Show simple item record

dc.contributor.authorSuh, Eunju
dc.contributor.authorJ. West, Joseph
dc.date.accessioned2024-06-05T06:52:13Z
dc.date.available2024-06-05T06:52:13Z
dc.date.issued2010
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/15305
dc.descriptionInternational Journal of Hospitality Management 29 (2010) 570–575vi
dc.description.abstractConsidering the growing presence of non-gaming amenities in a mature casino market such as the Las Vegas Strip, this study examined the indirect contribution of showroom entertainment to casinooperated restaurant business volumes. Using the internal data of a Las Vegas hotel casino, this research found a statistically significant and positive relationship between daily showroom headcounts and food and beverage revenues. For each additional show attendee, daily food and beverage revenue increased $6.96. This finding suggests that casino executives should consider leveraging show traffic with additional revenue-enhancing venues such as restaurants.vi
dc.language.isoenvi
dc.publisherElserviervi
dc.subjectEntertainment,Casino marketing,Casino management,Restaurant management,Operations analysisvi
dc.titleEstimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory studyvi
dc.typeArticlevi


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record