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ABSTRACT
In the educational landscape, textbooks play an indispensable role in facilitating
teaching and learning processes. Notably, within the context of General English (GE)
instruction, there is a discernible dearth of scholarly inquiry into the effectiveness of
textbooks. This thesis aims to conduct a thorough assessment of the efficacy of
textbooks employed in an English as a Foreign Language (EFL) learning program at
Saigon University (SGU). The evaluation is carried out by examining the attitudes of
both learners and teachers, focusing on three primary components: affect, behavior, and
cognition. The research employs a mixed-method approach, incorporating quantitative
data from questionnaires and qualitative insights from semi-structured interviews for
confirmatory methods. The study involves a total of 295 learners and 10 teachers in the
investigation process. Concerning affective attitudes, both learners and teachers
manifest sentiments ranging from neutral to positive with regard to the components of
the textbook. The comprehensive evaluation of content quality components, derived
from quantitative data, affirms a positive assessment that aligns with findings obtained
from qualitative data analysis. In the sphere of behavioral attitudes, a unanimous
inclination toward positive assessments is observed among consumers. The learning
analytics data from learners indicates an overall positive response to the AJ textbooks.
In terms of cognitive attitudes, a noticeable disparity emerges between learners and
teachers. While learners express negative attitudes, teachers uniformly articulate a
significantly positive appraisal of the AJ textbook. These outcomes align with
perspectives derived from quantitative data collected from both learners and educators.
The results provide a comprehensive understanding of the dynamics surrounding the
use of AJ textbooks in the EFL learning environment at SGU, thereby contributing
valuable insights for future curriculum development and instructional planning | vi |