Understanding primary stakeholders' multiple roles in hallmark event tourism management
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Date
2017
Authors
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Publisher
Elservier
Abstract
This paper contributes insights into stakeholder theory in hallmark event tourism and the implications
for engaging primary stakeholders in further tourism management settings. The tangible and symbolic
tourism benefits instilled in destinations by hallmark events are well-documented; with destination
managers increasingly adopting event portfolio approaches to nurture and develop existing and new
hallmark events. Nevertheless, limited understanding exists of how stakeholders engage with hallmark
events over time; their lived experiences in event tourism; and consequent management implications.
This paper uncovers multiple and shifting roles of primary stakeholders in a long-established hallmark
event tourism context (Edinburgh's Festival Fringe). It presents a typology identifying five primary
stakeholder roles. Phenomenological interviews with twenty-one primary stakeholders revealed that
most fulfilled multiple roles. Existing concurrently and historically, these differed throughout stake-
holders' lived experiences and engagement. In its findings, this paper extends knowledge of stake-
holders' roles in event tourism and implications in further tourism management settings.
Description
Tourism Management 59 (2017) 494e509
Keywords
Stakeholders; Multiple roles; Hallmark event tourism; Lived experience