The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival
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Date
2011
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
Since the 1990s Europe and other continents have been organising a significantly larger number of
festivals with the objective of stimulating tourism and exploiting potential economic opportunities. The
prominence of these events has led to intense competition between festivals in attracting visitors and it
has become important to analyse factors which might influence attendees’ retention. Drawing on
existing literature on retail and service sectors, this study aims to identify the role played by emotions,
hedonism, satisfaction, and social identification in mediating the effects of environmental factors on
attendees’ re-patronizing intention. This study includes an on-site survey of 449 visitors attending an
Italian festival gaining in popularity, and analyses data using a structural equations model. Results
suggest that hedonism and social identification are key-facilitators between environmental cues and
attendees’ re-patronizing intention.
Description
Tourism Management 32 (2011) 1128e1140
Keywords
Social identification,Hedonism,Festival,Emotions,Satisfaction,Re-patronizing behaviour