dc.contributor.author | Zhanga, Carol Xiaoyue | |
dc.contributor.author | Fong, Lawrence Hoc Nang | |
dc.contributor.author | Li, ShiNa | |
dc.date.accessioned | 2024-03-14T07:32:01Z | |
dc.date.available | 2024-03-14T07:32:01Z | |
dc.date.issued | 2019 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/14990 | |
dc.description | International Journal of Hospitality Management 81 (2019) 193–204 | vi |
dc.description.abstract | Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the cocreation
experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role
of place attachment and festival satisfaction as mediators in the relationship between festival visitors’ satisfaction
with the co-creation experience and their behavioral intention to attend the festival. Drawing on 444
survey responses, our findings support the mediation roles of place dependence and festival satisfaction. The
findings did not vary between tourists and residents. This suggests that facilitating shared consumption of festivals
motivates festival attendees to re-patronize specific festivals. Based on these findings, both theoretical and
practical implications of this analysis are discussed. | vi |
dc.language.iso | en | vi |
dc.publisher | Elservier | vi |
dc.subject | Cultural festival,Co-Creation,Place attachment,Satisfaction,Customer-To-Customer logic | vi |
dc.title | Co-creation experience and place attachment: Festival evaluation | vi |
dc.type | Article | vi |