Show simple item record

dc.contributor.authorSong, Hak Jun
dc.contributor.authorLee, Choong-Ki
dc.contributor.authorKang, Soo K.
dc.contributor.authorBoo, Sug-jin
dc.date.accessioned2024-03-05T02:55:25Z
dc.date.available2024-03-05T02:55:25Z
dc.date.issued2012
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/14969
dc.descriptionTourism Management 33 (2012) 1417e1428vi
dc.description.abstractThis study examined the effect of environmentally friendly perceptions on the behavioral intention of visitors at the Boryeong Mud Festival in South Korea. The results of the on-site survey (N ¼ 400) reveal that three environmentally friendly perceptions formed positive and significant causal relationships with the constructs in the extended model of goal-directed behavior (EMGB). Attitude, subjective norm, and positive anticipated emotion affected desire, which, in turn, influenced the behavioral intention. Three elements, volitional, non-volitional, and emotional aspects, were proven to be crucial in comprehending the perceptions and behaviors of the nature-based festival attendees. The findings of this study will shed light on a better understanding of the decision-making processes of festival visitors when environmental issues are incorporated.vi
dc.language.isoenvi
dc.publisherElserviervi
dc.subjectMud festival,Model of goal-directed behavior,Environmental constructs,Decision-making processvi
dc.titleThe effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behaviorvi
dc.typeArticlevi


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record