dc.contributor.author | Gannona, Martin | |
dc.contributor.author | Taherib, Babak | |
dc.contributor.author | Olyac, Hossein | |
dc.date.accessioned | 2024-03-05T02:51:22Z | |
dc.date.available | 2024-03-05T02:51:22Z | |
dc.date.issued | 2019 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/14968 | |
dc.description | Annals of Tourism Research 76 (2019) 239–252 | vi |
dc.description.abstract | Festivals provide opportunities for experiential consumption, attracting both first-time and repeat
visitors. However, current understanding of the perceptual and behavioural differences
between these groups remains incomplete. This study investigates how experiential purchase
quality influences experience self-connection and braggart word-of-mouth, for both first-time and
repeat visitors, using a mixed-method approach. The qualitative (n=32) and quantitative
(n=909) results together reveal that the combinations of experiential purchase quality dimensions
stimulating experience self-connection and braggart word-of-mouth in repeat visitors
differ significantly from those for first-time visitors, emphasising the need for festival managers
to pay close attention to how different visitor groups perceive and prioritise experiential purchase
quality dimensions. The findings thus extend current understanding of how braggart word-ofmouth
emerges in an experiential consumption context. | vi |
dc.language.iso | en | vi |
dc.publisher | Elservier | vi |
dc.subject | Experiential purchase quality,Experience self-connection,Braggart word-of-mouth,Festival tourism | vi |
dc.title | Festival quality, self-connection, and bragging | vi |
dc.type | Article | vi |