Show simple item record

dc.contributor.authorHsu, Fu-Chieh
dc.contributor.authorAgyeiwaah, Elizabeth
dc.contributor.authorChen, Lynn I-Ling
dc.date.accessioned2024-03-05T02:47:18Z
dc.date.available2024-03-05T02:47:18Z
dc.date.issued2021
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/14967
dc.descriptionJournal of Hospitality and Tourism Management 48 (2021) 264–274vi
dc.description.abstractFood festivals appeal to a broad range of potential attendees. However, for food festival attendees to engage in such a food adventure to arouse high levels of satisfaction in an environment different from their home, their true authentic self may need to be restrained. The present, study, thus uses Stimulus-Organism-Response (SOR) paradigm to examine the relationship among existential authenticity, experiential value, satisfaction, customer delight, and loyalty within the food festival context. Using a questionnaire survey, 598 festival attendees of a food event were sampled conveniently. The results show that while experiential value and existential authenticity are important environmental stimuli within the food festival setting, not all emotional states are influenced by existential authenticity. Existential authenticity is negatively related to satisfaction suggesting that the more attendees are true to themselves regarding different food cultures, the lesser they are to be satisfied. Moreover, festival attendees’ loyalty is affected by both satisfaction and customer delight. Implications for marketing food festivals to meet the preferences of prospective attendees are discussed.vi
dc.language.isoenvi
dc.publisherElserviervi
dc.subjectFood festival,SOR,Existential authenticity,Experiential value,Satisfaction,Delightvi
dc.titleExamining food festival attendees’ existential authenticity and experiential value on affective factors and loyalty: An application of stimulus-organism-response paradigmvi
dc.typeArticlevi


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record