Traditional costume experience at a cultural heritage festival
No Thumbnail Available
Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
The experience of traditional costumes on palace grounds is a unique phenomenon of cultural heritage tourism
in South Korea. This study investigated the impact of the experience of the traditional Korean costume, Hanbok,
on festival satisfaction. Based on the theoretical background, five dimensions of festival experiences were derived:
playfulness, escape, placeness, togetherness, and sacredness. The proposed model was empirically tested
in a field study with 374 respondents participating in the Royal Culture Festival held at the UNESCO World
Heritage Sites in Seoul, Korea. The regression analysis showed that all five dimensions of festival experiences had
a statistically significant impact on festival satisfaction. This study affirms that the Hanbok experience plays a
key moderating role in the relationship between four of the five dimensions of festival experiences and festival
satisfaction. Detailed academic and managerial implications are provided.
Description
Tourism Management Perspectives 32 (2019) 100555
Keywords
Traditional costume,Hanbok,Cultural heritage tourism,Cultural heritage festival,Experiential tourism,Escape,Togetherness,Placeness