The role of food festivals in branding culinary destinations

dc.contributor.author	X. Yanga, Fiona
dc.contributor.author	Anthony Wongb, IpKin
dc.contributor.author	Sherry Tanc, Xiuchang
dc.contributor.author	Chi Wai Wuc, Don
dc.date.accessioned	2024-02-29T03:18:00Z
dc.date.available	2024-02-29T03:18:00Z
dc.date.issued	2020
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/14950
dc.description	Tourism Management Perspectives 34 (2020) 100671	vi
dc.description.abstract	contributing to a destination's competitiveness. Building on the motivation, opportunity, ability (MOA) theory and elaboration likelihood model (ELM), the current study investigates how participants' motivation, time pressure and prior festival knowledge play a role in portraying a favorable culinary destination image that in turn attracts repatronage. In addition, the moderating role of food involvement is also examined. The results are expected to advance the literature on destination branding, and provide managerial insights for destination marketing organizations and industry practitioners.	vi
dc.language.iso	en	vi
dc.publisher	Elservier	vi
dc.subject	Food festival,Culinary tourism,Destination branding,MOA, elaboration likelihood model,Food involvement	vi
dc.title	The role of food festivals in branding culinary destinations	vi
dc.type	Article	vi