Motivation for Adventure Tourism through Off-Roading – A Study in the Hill Areas of Kerala, India

Abstract

Increase in the number of participants who are interested in Off-Roading Trips has contributed to the growth of the local tourism economy of the hill areas of Kerala, but it was found that Off-Roading without any control, would create serious repercussions to the natural environment in the areas. The study focused on the popularity and the significance of Off-Roading Trips in the Hill Areas of Kottayam, Idukki, Pathanamthitta and Wayanad and suggests strategies to be adopted so as to improve sustainable Off-Roading practices in the regions.