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The Importance of Green Certification Labels/Badges in Online Hotel Booking Choice: A Conjoint Investigation of Consumers’ Preferences Pre- and Post-COVID-19
dc.contributor.author | Assaker, Guy | |
dc.contributor.author | O’Connor, Peter | |
dc.date.accessioned | 2024-02-20T02:40:08Z | |
dc.date.available | 2024-02-20T02:40:08Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/14927 | |
dc.description | Cornell Hospitality Quarterly 64(4) | vi |
dc.description.abstract | In light of travelers’ growing preference for sustainable hotel accommodation, this study investigated the relative importance of green certification labels/badges in online hotel selection/booking choice. A conjoint analysis was performed on seven online hotel attributes (including green certification labels/badges) in two specific scenarios (imagining they were booking in a pre- and post-COVID-19 setting) using 270 U.S. subjects surveyed in April 2020. The results revealed that green certification labels/badges do impact travelers’ online hotel booking choice, but not as much as cancellation policies, hotel rating, price, and location. Price in particular exerted a greater influence on travelers’ booking preferences in the post- COVID-19 scenario. Yet, a significant percentage of travelers (around 40% in both scenarios) were willing to pay more for a hotel with green certification. These results contribute to our theoretical and practical understanding of the factors that influence online hotel booking, as well as the power of green certification labels/badges in driving online hotel bookings in the pre-and post-COVID-19 contexts. | vi |
dc.language.iso | en | vi |
dc.publisher | The Author(s) 2023 | vi |
dc.subject | green certification; online hotel selection; COVID-19; conjoint analysis | vi |
dc.title | The Importance of Green Certification Labels/Badges in Online Hotel Booking Choice: A Conjoint Investigation of Consumers’ Preferences Pre- and Post-COVID-19 | vi |
dc.type | Article | vi |
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