Online Tourist Behaviour: An Evaluation of the Tourism Industry of India

Abstract

A review of literature pertaining to online travel behaviour shows that most travel purchases in India are done online. In India, 68% of the population book flight tickets directly. India has an urban adult population of 240 million out of which 27% or 65 million go on holidays. India has 205 million internet users and 110 million Smartphone users. Online Travel bookings are expected to grow rapidly as India’s online travel penetration is expected to increase It is not only restricted to online product purchases. This paper is an attempt to discuss online tourist behaviour in the burgeoning Tourism Industry. The paper also looks into some key aspects such as the performance of the service sector, E-commerce and development of internet which are majorly responsible for developing customer expectation. It also throws light on online tourist behaviour and means of delivering a good experience to the tourists through an array of online services.