| dc.description.abstract | Outside the peak season for tourism to Edinburgh, Scotland, during the evening of April 30th, visitors
attend a festival with ancient Celtic overtones. Frequently, the evening is cold and windy. Our objectives
are to: identify motivations for attending the festival; trial questionnaire items on spiritual attitude; and
assess whether spirituality might be relevant in assessing visitor intentions. The method of investigation
involved exploration and confirmation phases to test structures in distinct subsamples. Further, a strict
approach was applied to identify factors that had theoretical value. Spirituality attitude is found to be a
factor, as well as the motivations of cultural adventure and escape. Given the nature of the event, the
time of year and composition of the audience, encouraging repeat visitation and using this to develop
and manage Edinburgh’s tourism strategy has potential. Recommendations are made to management | vi |
