Consumer behavior on sustainable issues

dc.contributor.author	Patricia Martínez García de Leaniz
dc.contributor.author	Sandra Castro-González
dc.date.accessioned	2023-12-15T02:13:38Z
dc.date.available	2023-12-15T02:13:38Z
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/14614
dc.description.abstract	This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.	vi
dc.language.iso	vi	vi
dc.subject	business ethics	vi
dc.subject	Sustainability	vi
dc.subject	sharing economy	vi
dc.subject	consumer behavior	vi
dc.subject	social networks	vi
dc.title	Consumer behavior on sustainable issues	vi
dc.title.alternative	Comportamiento del consumidor en relación a la sostenibilidad	vi