Consumer behavior on sustainable issues
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Abstract
This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that
are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s
important role in encouraging sustainable consumption. The first part of this editorial presents six articles that
structure this special issue. The second part examines the concept of sustainable marketing and the most effective
ways to change consumer behaviour to become more sustainable.
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Keywords
business ethics, Sustainability, sharing economy, consumer behavior, social networks