Demographic or Psychographic Hotel Segmentation? The Emerging Market of Domestic Women Business Travellers

dc.contributor.author	Soni, Gagandeep Narula
dc.contributor.author	Kaushik, Tanuja
dc.contributor.author	Hussain, Sarah
dc.date.accessioned	2023-12-14T06:57:03Z
dc.date.available	2023-12-14T06:57:03Z
dc.date.issued	2022
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/14586
dc.description	Atna–Journal of Tourism Studies; 2022, Vol. 17, No. 2, 01-33	vi
dc.description.abstract	Market segmentation is a key marketing strategy practised by hotels. Adoption of a combination approach where demographic variables are amalgamated with the psychographic constructs can be utilized to segment the women on a domestic business trip. This will yield enlightening results for the hospitality marketers which will eventually enable them to design marketing mixes and products suited to fulfil the requirements and preferences of this particular segment of women. Using online surveys along with qualitative techniques for collecting data and analysing them through multivariate statistical techniques may take the hospitality industry to the next level of success.	vi
dc.language.iso	en	vi
dc.subject	Market segmentation, Domestic women business travellers, Demographic variables, Psychographic constructs, hospitality industry	vi
dc.title	Demographic or Psychographic Hotel Segmentation? The Emerging Market of Domestic Women Business Travellers	vi
dc.type	Article	vi