Marketing: Tài liệu gửi gần đây
Đang hiển thị mục 1-5 trong tổng 10
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Rethinking ‘marketing as applied economics’
(SAGE Open, 2022)This paper makes three intertwined arguments. Firstly, marketing is not simply an outgrowth of economics. Secondly, it is indebted to metaphysical, psychical and psychological research which provided the conditions of ... -
Moral Entrepreneurialism for the Hamburger: Strategies for Marketing a Contested Fast Food
(SAGE Open, 2022)Recent research has extended the concept of moral entrepreneurialism to corporate actors. We build on this research to investigate how corporations succeed in this effort by uncovering the strategies and tools they ... -
Matching the Needs in an Emerging Market: An Investigation of Multinational Companies’ Marketing Strategies by Using the 4As Framework
(SAGE Open, 2023)Making the multinational companies’ (MNCs) products attractive among the low- and the high-income consumers is challenging in an emerging market. This study uses the 4As framework (affordability, accessibility, acceptability ... -
Knowledge for sale: The construction of desired knowledge and identities in edu-marketing
(SAGE Open, 2023)The aim of this study is to examine how a particular object for consumption, professional development for teachers and principals, is marketed to schools, and what propositions and understandings are embedded in such ... -
Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology
(SAGE Open, 2021)In developing world, most decisions by Micro, Small, and Medium Enterprises (MSMEs) to adopt social media marketing technology (SMMT) rely heavily on study findings from the Western World without much recourse to ...
