Duyệt Marketing theo Tác giả "Gro Alteren"

Đang hiển thị mục 1-1 trong tổng 1

Matching the Needs in an Emerging Market: An Investigation of Multinational Companies’ Marketing Strategies by Using the 4As Framework

Gro Alteren (SAGE Open, 2023)

Making the multinational companies’ (MNCs) products attractive among the low- and the high-income consumers is challenging in an emerging market. This study uses the 4As framework (affordability, accessibility, acceptability ...