Quản trị Khách sạn: Tài liệu gửi gần đây
Đang hiển thị mục 111-115 trong tổng 144
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Organic Versus Solicited Hotel TripAdvisor Reviews: Measuring Their Respective Characteristics
(The Author(s), 2018)Hotels that participate in TripAdvisor’s Review Express review solicitation programs add volume to their review count. But are the incremental reviews generated good for the hotel? This research note reports findings from ... -
Financing Decisions and Performance of Italian SMEs in the Hotel Industry
(The Author(s), 2018)This study investigates the existence of an optimal capital structure for small and medium enterprise (SME) hotels through the analysis of the relationship between financing decisions and financial performance in a large ... -
Big Data in Hotel Revenue Management: Exploring Cancellation Drivers to Gain Insights Into Booking Cancellation Behavior
(The Author(s), 2019)In the hospitality industry, demand forecast accuracy is highly impacted by booking cancellations, which makes demandmanagement decisions difficult and risky. In attempting to minimize losses, hotels tend to implement ... -
Microcelebrity: The Impact of Information Source, Hotel Type, and Misleading Photos on Consumers’ Responses
(The Author(s), 2019)In this research, the effects of microcelebrity endorsements on customers’ attitude and booking intentions toward hotels are examined. Specifically, Study 1 manipulated the effect of information source (hotel official ... -
The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments
(The Author(s), 2019)This study aims to broaden knowledge about the effects of green (environmentally responsible) advertising images on consumer behavior in the context of the hotel industry. A 5 (ad type: non-green vs. green with text vs. ...