Quản trị Khách sạn: Recent submissions
Now showing items 66-70 of 142
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Co-branding hotel owners and operators to increase willingness to pay
(The Authors, 2022)Although hotel brands are well established in the industry, customers have not been educated about the different kinds of properties, nor has hotel structure been utilised as a functional marketing tool. Drawing on previous ... -
Contemporary dining room professionals: towards a “hip” style of hospitality identity
(The Authors, 2023)Interest in having an occupation that connects with consumption practices of taste has increased in the contemporary creative economy. In addition, the restaurant scene in Sweden as well as globally has recently been ... -
Beyond the 90 minutes: football, tourism and hospitality
(The Authors, 2023)This study is the first in a series looking at professional sports franchises and their forays into the realms of hospitality, leisure and tourism. It focuses on the city of Leeuwarden in the north of The Netherlands and ... -
A literature review of implementing virtual reality in hospitality education
(The Authors, 2023)This article provides a systematic view of the published research topics relevant to an understanding of using virtual reality (VR) in hospitality education. The structure of the literature review is based on the PRISMA ... -
Generation Z consumer behaviour and hotel branding: exploring the role of values, corporate identity and trust
(The Authors, 2023)This article explores the evolving role of hotels as spaces for social interaction and meaningful engagement, extending beyond their traditional function of accommodation. Specifically focusing on Generation Z, it investigates ...