Quản trị sự kiện: Tài liệu gửi gần đây
Đang hiển thị mục 6-10 trong tổng 62
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The rise and potential fall of some tourism, hospitality and events journals
(Elservier, 2022) -
The impact of event advertising on attitudes and visit intentions
(Elservier, 2016)This study examines the effects of event advertising on peoples' attitudes and visit intentions toward event-hosting cities. One hundred and ninety-two samples were collected for this study. A 2 2 factorial multivari ... -
SPORT EVENT TOURISM ORGANIZATIONS AND RESILIENCE THEORY: A SYSTEMATIC LITERATURE REVIEW
(2023)The growing sport event tourism sector generates substantial socioeconomic impacts for host destinations. However, the COVID-19 pandemic significantly impacted this industry, resulting in a dramatic decline in international ... -
Understanding primary stakeholders' multiple roles in hallmark event tourism management
(Elservier, 2017)This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings. The tangible and symbolic tourism benefits ... -
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
(Elservier, 2018)This study assessed whether a celebrity writer endorsement affects festival brand equity and attachment to a festival destination. Subjects were non-residents who attended a local literary festival. Among celebrity ...