Quản trị sự kiện: Tài liệu gửi gần đây
Đang hiển thị mục 31-35 trong tổng 62
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Traditional costume experience at a cultural heritage festival
(Elservier, 2019)The experience of traditional costumes on palace grounds is a unique phenomenon of cultural heritage tourism in South Korea. This study investigated the impact of the experience of the traditional Korean costume, Hanbok, on ... -
The antecedents of visitors’ flow experience and its influence on memory and behavioral intentions in the music festival context
(Elservier, 2021)At present, few studies have focused on the antecedents and consequences of music festival visitors’ flow experience. Based on the cognitive appraisal theory, this study explores five antecedents of music festival ... -
National identity and cultural festivals in postcolonial destinations
(Elservier, 2019)The number of cultural festivals organised globally has increased primarily due to their significance in celebrating and promoting community values, ideologies, identity and continuity. This mixed-method study aims ... -
The Behaviour of Romanian Tourists Regarding The Attendance at Festivals
(Elservier, 2015)Despite the importance of the festivals for the culture and the economy of nations, little research has been conducted in order to understand the behaviour of the Romanian tourists regarding the festival attendance and ... -
The role of food festivals in branding culinary destinations
(Elservier, 2020)contributing to a destination's competitiveness. Building on the motivation, opportunity, ability (MOA) theory and elaboration likelihood model (ELM), the current study investigates how participants' motivation, time pressure ...