Quản trị sự kiện: Recent submissions
Now showing items 6-10 of 89
-
How emotions sound. A literature review of music as an emotional tool in tourism marketing
(Elservier, 2023)Tourism marketing scholars have recently focused on the experiential development of services. As a sensory tool, music has not been exhaustively approached from a multidimensional perspective. The goal of this paper is ... -
Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan
(Elservier, 2006)Festivals are increasingly being used as instruments for promoting tourism and boosting the regional economy. Festivals are a type of cultural events and are travel attractions with unique features. Much research, undertaken ... -
“Give and take”: A social exchange perspective on festival stakeholder relations
(Elservier, 2019)Based on social exchange theory, this research seeks to establish the differences between festival stakeholder relations in terms of trust, control, dependence, and altruism. A total of 1105 participant surveys were collected ... -
A model of community-based festival image
(Elservier, 2010)This study initiates an original inquiry into the image of community-based festivals (CBFs). A CBF image model was proposed and empirically tested based on existing destination image models. Four image constructs were ... -
Sustainable tourism development for traditional Chinese drama’s intangible cultural heritage
(Heliyon, 2024)This study establishes an expert-driven evaluation system to assess the sustainable tourism development of drama-related intangible cultural heritage in China. Utilizing the Saaty 1–9 scale and hierarchical analysis ...