Quản trị sự kiện: Recent submissions
Now showing items 31-35 of 83
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The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
(Elservier, 2018)This study assessed whether a celebrity writer endorsement affects festival brand equity and attachment to a festival destination. Subjects were non-residents who attended a local literary festival. Among celebrity ... -
“Give and take”: A social exchange perspective on festival stakeholder relations
(Elservier, 2019)Based on social exchange theory, this research seeks to establish the differences between festival stakeholder relations in terms of trust, control, dependence, and altruism. A total of 1105 par- ticipant surveys were ... -
Festival quality, theory of planned behavior and revisiting intention: Evidence from local and small Italian culinary festivals
(Elservier, 2019)Starting from an assessment of the main features of local and small culinary festivals, this study analyzes their main quality dimensions by examining their effects on visitors' attitude and integrating the theory of ... -
Exploration and application of agriculture-tourism technologies based on rape flowers in rural revitalization of China
(Elservier, 2022)Oilseed rape is an ideal model crop of great significance for research on agricultural-tourism integration and multi-functional development of agriculture. This paper explores the application of technologies for ... -
The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival
(Elservier, 2011)Since the 1990s Europe and other continents have been organising a significantly larger number of festivals with the objective of stimulating tourism and exploiting potential economic opportunities. The prominence of ...