Quản trị sự kiện: Recent submissions
Now showing items 16-20 of 89
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Event tourism and event imposition: A critical case study from Kangaroo Island, South Australia
(Elservier, 2018)Events are increasingly a focus for destination marketing organisations because of the tourists numbers and spending they attract. As a result, an event tourism phenomenon has emerged which seeks to exploit events as ... -
Comprehensive evaluation of the cultural inheritance level of tourism-oriented traditional villages: The example of Beijing
(Elservier, 2023)Many traditional villages promote cultural inheritance by developing tourism, and thus develop into tourismoriented traditional villages (TOTVs). The key to their sustainable development lies in balancing cultural ... -
Banding together in a festival context: Examining effects of a joint-stakeholder external service recovery
(Elservier, 2021)Despite substantial growth in revenue and attendance numbers on a global and country level over the past decades, failure is still a fairly common phenomenon in the events/festival industry. Drawing on two scenario studies ... -
Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective
(Elservier, 2017)Augmented reality (AR) has been increasingly implemented to enhance visitor experiences, and tourism research has long understood the importance of creating memorable experiences, leading to the research era of experience ... -
Socio-spatial authenticity at co-created music festivals
(Elservier, 2017)From the early days of hippie counter-culture, music festivals have been an important partf the British summer. Today they are commercialised offerings without the countercultural discourse of earlier times. Drawing on ...