Duyệt Quản trị sự kiện theo Tác giả "Boo, Sug-jin"
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The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior
Song, Hak Jun; Lee, Choong-Ki; Kang, Soo K.; Boo, Sug-jin (Elservier, 2012)This study examined the effect of environmentally friendly perceptions on the behavioral intention of visitors at the Boryeong Mud Festival in South Korea. The results of the on-site survey (N ¼ 400) reveal that three ...