Browsing Quản trị sự kiện by Title
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A critical review of the motivational factors for festival attendance based on meta-analysis
(Elservier, 2016)The primary purpose of this study was to trace the origin of major motivational factors for festival attendance used in previous studies. In addition, the study showed that these motivational factors are not suitable for ... -
A model of community-based festival image
(Elservier, 2010)This study initiates an original inquiry into the image of community-based festivals (CBFs). A CBF image model was proposed and empirically tested based on existing destination image models. Four image constructs were ... -
A multimodal discourse analysis of select tourism video commercials of incredible India campaign
(2015)The view of exotic ‘destinations’, historical monuments, locals/natives, etc., with suitably soothing background music is the hallmark of Tourism Video Commercials (TVCs). These TVCs serve to assist the prospective tourists ... -
Analyzing the effects of an urban food festival: A place theory approach
(Elservier, 2019)Existing literature of festival tourism emphasises on heritage festival in rural place and seldom addresses the effect of urban festival as a potent force that contributes to place making. This study examines the missing ... -
Analyzing the effects of an urban food festival: A place theory approach
(Elservier, 2019)Existing literature of festival tourism emphasises on heritage festival in rural place and seldom addresses the effect of urban festival as a potent force that contributes to place making. This study examines the missing ... -
Banding together in a festival context: Examining effects of a joint-stakeholder external service recovery
(Elservier, 2021)Despite substantial growth in revenue and attendance numbers on a global and country level over the past decades, failure is still a fairly common phenomenon in the events/festival industry. Drawing on two scenario studies ... -
Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior
(Elservier, 2014)Despite the importance of Oriental medicine festivals to Oriental medical tourism, little research has been conducted to understand the behavioral intention of visitors to these festivals. Therefore, this study examines ... -
Chapter 4: Conceptualizing festival-based culinary tourism in rural destinations
(Routledge, 2008)Destination branding is a powerful marketing resource used to differentiate one location from another ( Cai, 2002 ; Kotler and Gertner, 2002 ). Successful destination branding must incorporate various elements of a ... -
Co-creation experience and place attachment: Festival evaluation
(Elservier, 2019)Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the cocreation experience and its effects on the behavioral intention to attend festivals. The analysis focused on ... -
Co-performing tourism places: The ‘‘Pink Night’’ festival
(Elservier, 2014)This paper adopts an ecological perspective to analyze the practices and processes inherent in encounters between residents and tourists. The study contributes to the literature on performance and performativity, seen ... -
Comprehensive evaluation of the cultural inheritance level of tourism-oriented traditional villages: The example of Beijing
(Elservier, 2023)Many traditional villages promote cultural inheritance by developing tourism, and thus develop into tourismoriented traditional villages (TOTVs). The key to their sustainable development lies in balancing cultural ... -
Crisis Management in the Tourism Industry-The Role of Social Media Platforms
(2019)The tourism industry is highly susceptible to various forms of risks operating in the industry that occur and go unattended over a period of time. Social media could be effectively used to address the risks. Studies, ... -
Dark tourism, abjection and blood: A festival context
(Elservier, 2018)Dark tourism and its implications have been gaining significant prominence in both the literature and in practice in the recent past. Understanding the process and outcomes of dark tourism related to tourists and local ... -
DETERMINANTS OF SOCIAL MEDIA USE ACROSS TOURIST LIFECYCLE PHASES - AN EMPIRICAL INVESTIGATION OF TOURIST MOTIVES
(2016)Social media has now emerged as an essential tool for tourists looking to not just plan their next vacation but also to use it during their vacation and beyond. This paper has brought to the fore, the motives behind the ... -
Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective
(Elservier, 2017)ugmented reality (AR) has been increasingly implemented to enhance visitor experiences, and tourism research has long understood the importance of creating memorable experiences, leadingto the research era of experience ... -
Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective
(Elservier, 2017)Augmented reality (AR) has been increasingly implemented to enhance visitor experiences, and tourism research has long understood the importance of creating memorable experiences, leading to the research era of experience ... -
Entrepreneurial implications, prospects and dilemmas in rural festivals
(Elservier, 2017)Festivals play an important role in rural communities, and they are typically embedded in the local ecosystems of sports, culture, business and other types of associations, where they might deliver elements of coherence, ... -
Evaluating sustainability of cultural festival tourism: From the perspective of ecological niche
(Elservier, 2021)Cultural festivals symbolize cultural identities and serve as a carrier of national emotions. Evaluating the sustainability of cultural festivals tourism has long presented challenges for festival organizers and attendees. ... -
Evaluating the efficiency of Korean festival tourism and its determinants on efficiency change: Parametric and non-parametric approaches
(Elservier, 2021)Local festivals may leverage local specialties and various historical, cultural, and artistic resources throughout their respective regions to attract tourists, inducing positive economic impacts. In this study, this paper ... -
Evaluating the efficiency of Korean festival tourism and its determinants on efficiency change: Parametric and non-parametric approaches
(Elservier, 2021)Local festivals may leverage local specialties and various historical, cultural, and artistic resources throughout their respective regions to attract tourists, inducing positive economic impacts. In this study, this paper ...