Browsing Quản trị sự kiện by Title
Now showing items 1-20 of 62
-
A critical review of the motivational factors for festival attendance based on meta-analysis
(Elservier, 2016)The primary purpose of this study was to trace the origin of major motivational factors for festival attendance used in previous studies. In addition, the study showed that these motivational factors are not suitable for ... -
A multimodal discourse analysis of select tourism video commercials of incredible India campaign
(2015)The view of exotic ‘destinations’, historical monuments, locals/natives, etc., with suitably soothing background music is the hallmark of Tourism Video Commercials (TVCs). These TVCs serve to assist the prospective tourists ... -
Analyzing the effects of an urban food festival: A place theory approach
(Elservier, 2019)Existing literature of festival tourism emphasises on heritage festival in rural place and seldom addresses the effect of urban festival as a potent force that contributes to place making. This study examines the missing ... -
Behavioral intention of visitors to an Oriental medicine festival: An extended model of goal directed behavior
(Elservier, 2014)Despite the importance of Oriental medicine festivals to Oriental medical tourism, little research has been conducted to understand the behavioral intention of visitors to these festivals. Therefore, this study examines ... -
Chapter 4: Conceptualizing festival-based culinary tourism in rural destinations
(Routledge, 2008)Destination branding is a powerful marketing resource used to differentiate one location from another ( Cai, 2002 ; Kotler and Gertner, 2002 ). Successful destination branding must incorporate various elements of a ... -
Co-creation experience and place attachment: Festival evaluation
(Elservier, 2019)Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the cocreation experience and its effects on the behavioral intention to attend festivals. The analysis focused on ... -
Co-performing tourism places: The ‘‘Pink Night’’ festival
(Elservier, 2014)This paper adopts an ecological perspective to analyze the practices and processes inherent in encounters between residents and tourists. The study contributes to the literature on performance and performativity, seen ... -
Crisis Management in the Tourism Industry-The Role of Social Media Platforms
(2019)The tourism industry is highly susceptible to various forms of risks operating in the industry that occur and go unattended over a period of time. Social media could be effectively used to address the risks. Studies, ... -
Dark tourism, abjection and blood: A festival context
(Elservier, 2018)Dark tourism and its implications have been gaining significant prominence in both the literature and in practice in the recent past. Understanding the process and outcomes of dark tourism related to tourists and local ... -
DETERMINANTS OF SOCIAL MEDIA USE ACROSS TOURIST LIFECYCLE PHASES - AN EMPIRICAL INVESTIGATION OF TOURIST MOTIVES
(2016)Social media has now emerged as an essential tool for tourists looking to not just plan their next vacation but also to use it during their vacation and beyond. This paper has brought to the fore, the motives behind the ... -
Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective
(Elservier, 2017)ugmented reality (AR) has been increasingly implemented to enhance visitor experiences, and tourism research has long understood the importance of creating memorable experiences, leadingto the research era of experience ... -
Evaluating the efficiency of Korean festival tourism and its determinants on efficiency change: Parametric and non-parametric approaches
(Elservier, 2021)Local festivals may leverage local specialties and various historical, cultural, and artistic resources throughout their respective regions to attract tourists, inducing positive economic impacts. In this study, this paper ... -
Examining food festival attendees’ existential authenticity and experiential value on affective factors and loyalty: An application of stimulus-organism-response paradigm
(Elservier, 2021)Food festivals appeal to a broad range of potential attendees. However, for food festival attendees to engage in such a food adventure to arouse high levels of satisfaction in an environment different from their home, ... -
Exploration and application of agriculture-tourism technologies based on rape flowers in rural revitalization of China
(Elservier, 2022)Oilseed rape is an ideal model crop of great significance for research on agricultural-tourism integration and multi-functional development of agriculture. This paper explores the application of technologies for ... -
Exploring the motivation-based typology of religious tourists: A study of Welcome Royal Lord Festival
(Elservier, 2021)Religious tourism plays an important part in the history of tourism development. People visit religious sites with different motivations. Previous studies have examined different experiences of tourists from pilgrims to ... -
Festival and event tourism research: Current and future perspectives
(Elservier, 2018)This opinion piece considers the future of research into festival and event tourism based on current gaps in the literature and the author's view of key directions that this research is likely to take. Six key areas are ... -
Festival attributes and perceptions: A meta-analysis of relationships with satisfaction and loyalty
(Elservier, 2017)Festivals provide economic, social and cultural benefits to the communities in which they occur, and contribute to event tourism and destination marketing. This research reports a meta-analysis of the festival literature ... -
Festival gamification: Conceptualization and scale development
(Elservier, 2019)Based on self-determination theory, this study developed a Festival Gamification Scale (FGS). Through multistudy method, in study 1, five FGS dimensions were sorted through literature review, followed by twelve ... -
Festival quality, self-connection, and bragging
(Elservier, 2019)Festivals provide opportunities for experiential consumption, attracting both first-time and repeat visitors. However, current understanding of the perceptual and behavioural differences between these groups remains ... -
Festival quality, theory of planned behavior and revisiting intention: Evidence from local and small Italian culinary festivals
(Elservier, 2019)Starting from an assessment of the main features of local and small culinary festivals, this study analyzes their main quality dimensions by examining their effects on visitors' attitude and integrating the theory of ...