Browsing Quản trị sự kiện by Author "Boo, Sug-jin"
Now showing items 1-1 of 1
-
The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior
Song, Hak Jun; Lee, Choong-Ki; Kang, Soo K.; Boo, Sug-jin (Elservier, 2012)This study examined the effect of environmentally friendly perceptions on the behavioral intention of visitors at the Boryeong Mud Festival in South Korea. The results of the on-site survey (N ¼ 400) reveal that three ...