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dc.contributor.authorDyer, Jeff
dc.contributor.authorGodfrey, Paul
dc.contributor.authorJensen, Robert
dc.contributor.authorBryce, David
dc.date.issued2020
dc.identifier.isbn9781119609803
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12876
dc.description.abstractStrategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos.
dc.formatxxi, 280 p. : ill.
dc.language.isoen
dc.publisherWiley
dc.subjectStrategic management
dc.subjectStrategic planning
dc.titleStrategic management : concepts and cases
dc.typeBook
dc.description.version3rd edition


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