Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorHitt, Michael A.
dc.contributor.authorIreland, R. Duane
dc.contributor.authorHoskisson, Robert E.
dc.date.issued2020
dc.identifier.isbn978-0-357-03383-8
dc.identifier.isbn978-1-337-91682-0
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/12875
dc.description.abstractExamine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, this book, 13th edition incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace.
dc.formatxxiii, 444 p. : ill.
dc.language.isoen
dc.publisherCengage Learning
dc.subjectStrategic management
dc.subjectStrategic planning
dc.subjectIndustrial management
dc.titleStrategic management : competitiveness & globalization : concepts and cases
dc.typeBook
dc.description.version13th edition


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Hiển thị biểu ghi dạng vắn tắt