Strategic management : text & case

dc.contributor.author	Dess, Gregory
dc.contributor.author	McNamara, Gerry
dc.contributor.author	Eisner, Alan B.
dc.contributor.author	Lee, Seung-Hyun
dc.date.issued	2021
dc.identifier.isbn	978-1-260-07508-3
dc.identifier.isbn	978-1-260-70658-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12806
dc.description.abstract	This book, written by authors Dess, McNamara, Eisner,and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes the all the text and 38 cases.
dc.format	xli, 828 p. ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Strategic management
dc.subject	Strategic planning
dc.title	Strategic management : text & case
dc.type	Book
dc.description.version	10th edition