Food and experiential marketing : pleasure, wellbeing and consumption

dc.contributor.author	Batat, Wided (editor)
dc.date.issued	2019
dc.identifier.isbn	978-1-351-18220-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12503
dc.description.abstract	Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.
dc.format	xx, 248 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.relation.ispartofseries	Routledge interpretive marketing research
dc.subject	Food
dc.subject	Marketing
dc.subject	Direct marketing
dc.subject	Branding (Marketing)
dc.subject	Customer relations
dc.title	Food and experiential marketing : pleasure, wellbeing and consumption
dc.type	Book