Design management : organisation and marketing perspectives

dc.contributor.author	Lalaounis, Sotiris T.
dc.date.issued	2018
dc.identifier.isbn	978-1-315-62666-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12391
dc.description.abstract	This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management.
dc.format	xviii, 254 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Design management
dc.subject	Industrial design
dc.subject	Marketing
dc.subject	Organization
dc.title	Design management : organisation and marketing perspectives
dc.type	Book