Strategic brand management

dc.contributor.author	Chernev, Alexander
dc.date.accessioned	2021-11-01T09:59:12Z
dc.date.available	2021-11-01T09:59:12Z
dc.date.issued	2017
dc.identifier.isbn	1936572354
dc.identifier.isbn	9781936572359
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/12203
dc.description.abstract	This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.	vi
dc.format	253 p. : ill.
dc.language.iso	en	vi
dc.publisher	Cerebellum Press	vi
dc.subject	Product management	vi
dc.subject	Brand name products	vi
dc.subject	Strategic planning	vi
dc.title	Strategic brand management	vi
dc.type	Book	vi
dc.description.version	2nd edition