Fundamentals of investing

Abstract

This book helps individuals make informed investment decisions by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep readers focused in each chapter. Readers leave with the necessary information for developing, implementing, and monitoring a successful investment program. The 13th edition uses a conversational tone to make the foreign language, concepts, and strategies of investing accessible to readers. With the help of examples throughout, readers learn to make informed decisions in order to achieve investment goals. The book focuses on both individual securities and portfolios, teaching readers to consider the risk and return of different types of investments and how to use this knowledge to develop, implement, and monitor goals.